Ortiz96 was founded in 1996 by top tier architects and industrial designer at the heart of Chicago that focuses on design & architecture including both interior and industrial. They have extensive experience from development planning to the mathematical detail of each furniture design. Having recruited a young and experience team that have worked with premium clients in the past they have since expanded to three different office locations around the United States.
I was tasked to design the brand that would reflect and represent their way of thinking, in relation to the company's simplistic approach to it's creative process. The end result is the deployment of a simple but powerful identity and web layout based on two elements: A custom swiss inspired sans serif and a geometric mark that represents the number 96 incased in the letter 'O' both elements is based around the company's simplistic, dynamism and innovative personality.
A Simple but powerful identity and web layout based simply on a custom swiss inspired sans serif and a geometric mark that represents the number 96