The logo represents the letter M and the minimalistic geometry shape of two mountains which is the symbolism of adventure, overcoming obstacles, making progress and the spiritual or mental thought of rising or improvement in ones self.
The pattern itself which revolves geometrically around the logo gives a representation of a mountain and dimension in space.
For the color, a aged gold with a dominance of dark navy blue was used to bring out a powerful contrast. The use of aged gold was to embody traits of confidence, extravagance, cheerful, mature, courage, passionate and selective - a true color for a perfectionist.
With this effect the pattern can be switch to various angles to produce a distinctive and interesting geometrical shapes and illusions while not losing its original identity.